{"product_id":"ultrafloor-prime-it","title":"UltraFloor Prime IT","description":"\u003cdiv class=\"main_content content\"\u003e\n\u003cp\u003eUltraFloor Prime IT Multi-surface Primer is a moisture tolerant, water based acrylic primer, sealer and bonding aid, suitable for porous and non-porous substrates. Prime IT Multi-surface Primer has been designed to promote the adhesion of UltraFloor smoothing underlayments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"more_content content mb-4\"\u003e\n\u003cul\u003e\n\u003cli\u003eMoisture tolerant\u003c\/li\u003e\n\u003cli\u003eEnhances adhesion\u003c\/li\u003e\n\u003cli\u003eReduces pinholing\u003c\/li\u003e\n\u003cli\u003eCoverage: 200m² at 3:1 dilution\u003c\/li\u003e\n\u003cli\u003eCan be used as a curing agent\u003c\/li\u003e\n\u003cli\u003eSize: 5ltr\u003c\/li\u003e\n\u003cli\u003eCalculation for porous surfaces is based on applying one coat at 3:1 dilution, followed by one coat at 1:1 dilution\u003c\/li\u003e\n\u003cli\u003eCalculation for non-porous surfaces is based on applying one neat coat of MSP\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/source.thenbs.com\/product\/prime-it-multi-surface-primer\/pACQ3bMhgmeZpGNnri2Zb\/kEs9yc5kxjgPLJyGDPF1s7\"\u003eNBS Source registered for ease of specification\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Proplus Installation Products","offers":[{"title":"Default Title","offer_id":54275346628945,"sku":null,"price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/5898\/5809\/files\/UF_PrimeIT_MSP_Btl.jpg?v=1783592897","url":"https:\/\/pro-plus.co.uk\/products\/ultrafloor-prime-it","provider":"Proplus Installation Products","version":"1.0","type":"link"}